Launch offer: each report with its Market Brain, ₹9,999 (₹24,999). Offer ends 31 October 2026.

Custom research

Launching something new?Know your market before you bet on it.

We research your market, competitors and customers so you can make better decisions about what to launch, who to target, and what could stop buyers from choosing you.

Market research powered by AI, grounded in real customer and market evidence.

What do you need to figure out?

  1. 01

    Is there a real market for my product idea?

  2. 02

    Who are my customers, and what actually drives their decisions?

  3. 03

    What are my competitors doing better?

  4. 04

    What would stop people from buying my product?

  5. 05

    Which customer segments should I target?

  6. 06

    How should I position or price my product?

Research services

Prices are starting points. We agree the scope and the final price with you before any work starts. Nothing is paid online.

Idea & Product Validation

Starting at ₹15,000

For founders and businesses exploring a new product or business idea.

  • Market demand signals
  • Customer needs and behaviour
  • Competitive landscape
  • Buying triggers and objections
  • Market gaps and risks
  • Actionable recommendations

Market Opportunity Research

Starting at ₹40,000

For businesses entering new markets, categories or customer segments.

  • Market and category analysis
  • Competitor positioning
  • Behavioural customer segments
  • Consumer needs and unmet opportunities
  • Switching patterns
  • Strategic recommendations

Customer Discovery Sprint

Starting at ₹75,000

For companies that need to understand real customers through primary research.

  • Research objective and interview design
  • Target customer definition
  • Customer interviews
  • Buying motivations and objections
  • Behavioural analysis
  • Evidence-backed findings

Interview numbers, recruitment, participant incentives and the final price are agreed at scoping.

Ongoing Market Intelligence

Custom pricing

For brands that need to keep understanding their category, competitors and customers.

  • A dedicated Market Brain
  • Recurring market and customer intelligence
  • Emerging behaviour and competitor signals
  • Research updates
  • Insights you can query

How it works

  1. 1

    Tell us what you're trying to decide

    Share your product, market, customers and the questions you need answered.

  2. 2

    We design and conduct the research

    We combine relevant market evidence, competitive intelligence and customer research, as the question needs.

  3. 3

    Get answers you can act on

    Evidence-backed findings and recommendations, with a clear line between what is known and what needs further validation.

  4. 4

    Keep learning

    Where it makes sense, the research can become the foundation of an ongoing Market Brain.

Whether a project includes an interactive Market Brain depends on the scope we agree together.

Why NBW Brain?

Behaviour, not just opinions

We look at why customers buy, hesitate, switch and reject products, from what they actually do.

Research built for decisions

We start with your business question, not a generic research template.

Powered by RELVO

Our AI-native research technology helps us collect, structure and analyse market and customer evidence. Researchers design the study and check the findings.

What business decision are you trying to make?

Tell us what you're working on. We'll help work out the research needed.

No payment now. We reply to discuss scope and price. Your brief stays private to our research team.