Launch offer: each report with its Market Brain, ₹9,999 (₹24,999). Offer ends 31 October 2026.
Which whey brands win the buyers who switch on price, and which brands lose them.
23 chapters · 16 exhibits · 6 behavioural segments · report, PDF and its Market Brain
₹9,999₹24,999 + GST · launch offer
The evidence
Protein supplements have moved from the gym into everyday diets in India, and buyers now weigh price, trust and digestion before they stay or switch. This report maps the needs behind each purchase, the brands competing for each need, why buyers leave and where they go. It includes brand scorecards, the economics of price and supply, buyer personas and scenarios for the category.
How it was built
A survey asks people what they would do. This report studies what they say they did, in their own words. It rests on more than 1,700 accounts from Indian protein buyers. relvo.ai's research engine decodes each account, measures the patterns into shares and segments, and links every finding to the quotes behind it.
Exhibits
Every chart and table is built from the evidence, with its base and source.
Every exhibit, every chapter and the Market Brain.
5 findings, each with the evidence, the exhibits and what it means for a protein brand.
With the report you can ask your own questions. Here are three it has answered, each with the quotes behind the answer.
Why do buyers drop a protein powder?
Price and digestion. A price-led switch moves buyers to a cheaper protein. Digestion is the harder exit: buyers trying to avoid digestive discomfort drop products at 2.6 times the rate they keep them, and often leave supplements for eggs, paneer or other food.
“the isolate protein price has been doubled....now we limited using your protein powder and looking for alternative”
“Inta mehnga lene ki bajay muscle tech lenge”
Rather than buy something this expensive, we'll get MuscleTech.
Three questions from the report. Guess first, then see what buyers did.
Ask the cohort
A preview of 2 of the 6 segments in this market, each defined by what people want and measured by what they do against the whole market. With the report, you build all 6 in its Market Brain and ask any of them your own questions.
They research 1.4× and rule products out 1.6× as often as the market, and switch half as often. The biggest segment stalls at the gate: proof, not price, decides whether they buy at all.
“i have seen lots of people doing promotional stuffs for that medicine but didnt saw any one doing lab test for that company”
They buy 1.8× and switch 1.3× as often as the market, and quit less. They never leave the category, only the product: every purchase is a fresh price comparison.
“no doubt the protein is top notch but 13k is too much.”
Launch offer ends 31 October 2026. Full price after that.
Which need your brand serves (trust, digestion or convenience) and what makes buyers leave it.
How far a price rise can go before buyers switch, and which brand they switch to.
Whether to defend whey or follow buyers into yeast protein, plant protein and food.
Which protein brands are gaining the buyers who switch, which are losing them, and where demand is moving.
For teams
A team licence covers you and 4 colleagues for ₹49,999 + GST, about ₹10,000 a person. A company licence covers everyone on your company email for ₹99,999 + GST.
Send your manager a ready-made note: what the report is, what it costs and the refund, with a link to this page.
Email it to my managerEvery purchase gets a GST invoice with your company name and GSTIN. If procurement needs a quote or a PO first, ask and we'll send one.
Request a quoteRead the opening chapter free. If you buy and it isn't for you, ask for a refund within 7 days, as long as you haven't downloaded the PDF or opened more than 3 paid chapters.
The full report online, a licensed PDF, and the report's Market Brain to question, including its segments, for 6 months. A single licence covers one named person; team and company licences cover more.
Which whey brands win the buyers who switch on price, and which brands lose them.
