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Research across the markets we cover.
ResearchPrice now triggers 29% of protein buying decisions, and 45% of traceable switching leaves whey altogether. See which brands gain and lose buyers and why, what a gram of protein costs across the market, and where the openings are, with brand scorecards, battle cards and scenarios built from Indian buyers' own accounts.
ResearchProtein bread, cookies and snacks win on taste, yet 81% of buyer opinions on their protein claims are negative. Learn what these foods really compete with, why people buy them (mostly not for protein), how bread already beats paneer on cost per gram in buyers' own maths, and the proof that would win repeat purchase. It measures what buyers believe, not whether any label is accurate.
ResearchA lender saying no is the most common thing Indian borrowers describe, and 80% of the refusals they describe come with no reason they can repeat. See why repeat borrowers who repay are still turned away, what drives warnings and exits, how cards and payment apps change what credit feels like, and eight behavioural segments of borrowers, from locked-out loyalists to trap spotters, with where to find them in your own data.
ResearchIndian makeup buyers advise far more than they switch: 54% of decisions in discussion are recommendations or questions. Skin and eye reactions lead the reasons buyers give for leaving a product (23%), and on the same products, complaints about damaged, opened, fake or near-expiry goods are 39% of negative reviews on a marketplace against 7% on a beauty platform. See where shade decisions fail, which brands win recommendations, and six behavioural segments of buyers.