Launch offer: each report with its Market Brain, ₹9,999 (₹24,999). Offer ends 31 October 2026.
Why buyers doubt the protein claim on bread, cookies and snacks, and what would bring them back.
14 chapters · 14 exhibits · 4 behavioural segments · report, PDF and its Market Brain
₹9,999₹24,999 + GST · launch offer
The evidence
Protein bread, cookies and snacks promise protein in foods people already eat. This report examines what these formats compete with, why buyers doubt the claim, how they judge value against paneer, eggs, soya and home cooking, and what would earn the repeat purchase. It closes with the decisions the evidence supports for a food brand.
How it was built
A survey asks people what they would do. This report studies what they say they did, in their own words. It rests on more than 4,900 accounts from Indian protein buyers. relvo.ai's research engine decodes each account, measures the patterns into shares and segments, and links every finding to the quotes behind it.
Exhibits
Every chart and table is built from the evidence, with its base and source.
Every exhibit, every chapter and the Market Brain.
5 findings, each with the evidence, the exhibits and what it means for a food brand.
With the report you can ask your own questions. Here are three it has answered, each with the quotes behind the answer.
Do protein bread, cookies and snacks pass the taste test?
At trial, yes. 54% of taste comments on these products are positive and 83% of texture comments, and 79% of the advice buyers give about them is a recommendation.
“Bhai daily ek khata Hu badiya taste Hai no lies”
Bro, I eat one every day, the taste is great, no lies
“Even the wafer is extra crunchy!”
Three questions from the report. Guess first, then see what buyers did.
Ask the cohort
A preview of 2 of the 4 segments in this market, each defined by what people want and measured by what they do against the whole market. With the report, you build all 4 in its Market Brain and ask any of them your own questions.
They build a protein system, not a snack habit: they combine sources and cook with protein atta about twice as often as the market, and try new packaged products half as often.
“i also eat 6 eggs a day that provides another 30g of protein”
Impulse triers with a short fuse: they try twice as often as the market and research half as much, so the first bite decides everything.
“anything with protein added tastes so bad man, id rather stay empty instead of snacking”
Launch offer ends 31 October 2026. Full price after that.
Also in this Brain, not yet open for questions: Label sceptics · Family feeders.
Which protein claim to put on the pack so that buyers believe it.
How to price against paneer, eggs and soya, the benchmark buyers use.
Whether to compete as a protein source or as a better snack.
Whether high-protein foods earn the repeat purchase, or stay a trial category.
For teams
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The full report online, a licensed PDF, and the report's Market Brain to question, including its segments, for 6 months. A single licence covers one named person; team and company licences cover more.
Why buyers doubt the protein claim on bread, cookies and snacks, and what would bring them back.
