All reports

Casualwear India: consumer behaviour report

Fabric quality and feel receive 40% negative opinions, and durability after wash gets 32% negative opinions.

Built from 600+ consumer conversations. Not purchase data and not a representative survey. 10 chapters · 9 exhibits.

From the executive summary

• Fabric quality and feel receive 40% negative opinions, and durability after wash gets 32% negative opinions.
• Returns and refunds is the main reason consumers act, behind 35% of buying decisions with a stated reason, ahead of product quality at 33%. A move on returns and refunds reaches more buying decisions than any other.

Table of contents

1. The questions that matter: The questions a brand team asks first, answered in full
2. Demand and segments: Who buys, why they start, and what makes them choose one brand over another (4 exhibits)
3. Segment by segment: What each segment wants, which brands win it, and how to move it
4. Price: Price bands, how consumers judge value, and what makes a premium acceptable (1 exhibit)
5. Trust and claims: Which claims consumers believe or doubt, and the proof they look for (1 exhibit)
6. Brand by brand: How each top brand positions itself, and how consumers see it
7. Channels: Where consumers buy, why, and the problems they report in each (1 exhibit)
8. Who influences them: Who consumers listen to before they buy (1 exhibit)
9. What to do: Moves for your team, ranked by impact and effort (1 exhibit)
10. Sources and method: How the report was built and where every finding comes from

Buy the full report